Ever since he was a child, Alan Pedersen, also known as Alantherock, has used visual expression as a way to reflect and balance his thoughts. Especially during difficult times, it has been beneficial for him to step into the creative mindset. One of these difficult periods in his life became a turning point, and contributed significantly to the fundamental idea of NOKUKO -  an entrepreneurial passion-project echoing Alan Pedersen's belief that dreams are here to be realized.

Their foundation is simple yet powerful: no frames, just pure and endless creativity. Here, there are no prescribed art styles, only a canvas waiting to be adorned with the limitless possibilities of artistic imagination. Drawing inspiration from diverse sources, SOAL Studio sets trends and is desired by many. Inspired by the world with a twist of world-famous Scandinavian style. It's love and soul, it's soal.

Publica Rework builds on the concept of creating and extending the art value. They intend to create new art based on currently made art, with respect for the old art pieces and the artists behind them. In their own words: "Remixes, mash-ups, remastering, and reworks are usual in other genres of the art world, for example in music and games (which we also consider some to be artistic masterpieces).