Ever since he was a child, Alan Pedersen, also known as Alantherock, has used visual expression as a way to reflect and balance his thoughts. Especially during difficult times, it has been beneficial for him to step into the creative mindset. One of these difficult periods in his life became a turning point, and contributed significantly to the fundamental idea of NOKUKO -  an entrepreneurial passion-project echoing Alan Pedersen's belief that dreams are here to be realized.

Flying Fuck is a collaboration between several artistesses & artists around the world. Unknown as part of the concept to emphasise the brand's unity. The framework is that there are no frames - no restrictions, no bullshit, no specific art style. Where there basically can be created anything without any limitations. It's all about equality, diversity, women empowerment, empathy, self-love and breaking barriers

Publica Rework builds on the concept of creating and extending the art value. They intend to create new art based on currently made art, with respect for the old art pieces and the artists behind them. In their own words: "Remixes, mash-ups, remastering, and reworks are usual in other genres of the art world, for example in music and games (which we also consider some to be artistic masterpieces).